Privacy policy
Privacy Policy
Last Updated: October 1, 2026
At Novurify, we respect your privacy and are committed to handling your personal information responsibly, securely, and transparently.
This Privacy Policy explains how Novurify Operations (“Novurify,” “we,” “us,” or “our”) collects, uses, discloses, and processes personal information when you visit novurify.com, purchase our products, interact with our services, or communicate with us.
Our online store is powered by Shopify. Shopify processes personal information in connection with your use of our store, including information relating to browsing, purchases, checkout, and other interactions with our services.
Where Shopify Network Intelligence or other Shopify Enhanced Services are enabled, Shopify may process information associated with interactions with our store together with information associated with interactions with Shopify and other Shopify merchants to provide certain services, including personalization, analytics, security, and advertising-related services, subject to applicable law and your privacy choices. Shopify states that no other merchant can access your customer data through these services. Shopify Consumer Privacy Policy
Who We Are & Data Controller
For purposes of applicable data protection and privacy laws, including the UK GDPR and EU GDPR, the controller of your personal information is:
Novurify Operations
Madrid, Spain
Email: support@novurify.com
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, you may contact us using the information above.
Personal Information We Collect
“Personal information” means information that identifies you, relates to you, describes you, or can reasonably be linked to you, your household, or your device, as defined by applicable law.
Information You Provide Directly
Depending on how you interact with Novurify, we may collect:
- Contact Information: name, email address, telephone number, billing address, and shipping address.
- Order & Transaction Information: products viewed, added to cart, purchased, returned, refunded, or canceled, together with purchase history and order details.
- Payment Information: payment method, transaction status, payment confirmation, and related transaction information. Payment card information is processed by Shopify Payments or other applicable payment providers. Novurify does not intentionally store complete payment card numbers.
- Customer Communications: information you provide when contacting customer support, submitting questions, reporting an issue, or providing feedback.
- Product Reviews & User-Generated Content: review text, ratings, photographs, videos, or other content that you voluntarily submit through our review systems.
Information Collected Automatically
When you visit or use our services, we and our service providers may automatically collect technical and usage information, including:
- IP address and information that may be used to determine an approximate location;
- browser type and version;
- device type and operating system;
- language and regional settings;
- referring URLs;
- pages viewed and interactions with our website;
- approximate session and usage information;
- shopping cart and checkout activity;
- cookies, pixels, local storage, and similar technologies, where permitted by applicable law and your privacy choices.
How We Use Personal Information
We may use personal information for the following purposes:
Order Fulfillment
To process purchases, process payments, arrange delivery, provide order updates, manage returns and refunds, and provide customer support.
Customer Support
To respond to questions, investigate problems, resolve complaints, and manage product-related requests.
Website Operation & Improvement
To operate, maintain, secure, troubleshoot, analyze, and improve our website, products, services, and customer experience.
Marketing
Where permitted by applicable law and, where required, with your consent, we may send promotional communications about products, offers, or updates.
You can unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the communication.
Reviews
We may use services such as Loox to request, collect, moderate, and display authentic product reviews and user-generated content.
Security & Fraud Prevention
To detect, investigate, prevent, and address fraud, abuse, unauthorized activity, security incidents, and other unlawful activity.
Legal & Regulatory Compliance
To comply with applicable tax, accounting, consumer protection, legal, regulatory, and reporting obligations, and to establish, exercise, or defend legal claims.
Legal Bases for Processing — UK & EEA
Where the UK GDPR or EU GDPR applies, we process personal information using the legal basis appropriate to the relevant processing activity.
These may include:
- Contract: where processing is necessary to process and fulfill an order or provide services requested by you.
- Legal obligation: where processing is required to comply with applicable legal, tax, accounting, or regulatory obligations.
- Legitimate interests: where processing is necessary for purposes such as fraud prevention, website security, protecting our business, improving services, or managing customer relationships, provided that these interests do not override your applicable rights.
- Consent: where we rely on your consent, including where consent is required for certain non-essential cookies, tracking technologies, or marketing activities.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
How We Share Personal Information
We may disclose personal information to service providers and other parties where reasonably necessary to operate Novurify and provide our services.
Shopify
Our store is hosted and operated using Shopify. Shopify processes information relating to your use of our store, including browsing, checkout, purchases, and customer interactions.
Where Shopify Network Intelligence or Enhanced Services are enabled, additional processing and data sharing may occur as described by Shopify. For customers or businesses in the UK, EEA, or Switzerland, Shopify states that additional consent and privacy controls may apply to certain Enhanced Services. (Centro de Ayuda de Shopify)
Payment Providers
Payment information may be processed by Shopify Payments and/or other payment providers available through our store.
Logistics & Fulfillment Providers
We may share information such as your name, shipping address, telephone number, email address, order details, and other information necessary to fulfill and deliver your purchase with fulfillment providers, logistics companies, and delivery carriers.
Review & Marketing Services
Where applicable, we may share relevant information with services such as Loox, Shopify Email, and other applications that help us request reviews, communicate with customers, or operate marketing activities.
Analytics, Advertising & Technology Providers
Where permitted by applicable law and your privacy choices, we may use analytics, advertising, and technology providers that process information relating to website activity, devices, interactions, or purchases.
Legal & Safety Disclosures
We may disclose personal information where reasonably necessary to:
- comply with applicable law or legal process;
- respond to lawful requests from governmental authorities;
- protect our rights, property, or safety;
- investigate fraud, abuse, or security incidents; or
- enforce our agreements and policies.
Cookies & Similar Technologies
Novurify and its service providers may use cookies, pixels, local storage, and similar technologies.
These technologies may be used for purposes including:
- essential website functionality;
- shopping cart and checkout functionality;
- remembering preferences;
- analytics and website performance;
- fraud prevention and security;
- marketing and advertising, where permitted.
Where applicable law requires consent for non-essential cookies or similar technologies, we will request consent through an appropriate cookie or privacy mechanism.
You may manage certain cookie and privacy preferences through the controls provided on our website or through your browser.
Shopify provides customer privacy settings, including cookie consent and data-sharing controls, that can be configured according to the markets in which a store operates. (Centro de Ayuda de Shopify)
Shopify Network Intelligence & Enhanced Services
If Shopify Network Intelligence is enabled for our store, Shopify may process information relating to customer interactions with our store together with information from Shopify and other Shopify merchants to provide Enhanced Services.
These services may include features related to:
- personalization;
- store and service improvement;
- analytics;
- security;
- advertising and advertising-related services.
Shopify states that no other merchant can access our customers’ personal information through Shopify Network Intelligence.
Where required by applicable law, we will provide appropriate consent and opt-out mechanisms.
For customers in the UK, EEA, or Switzerland, Shopify states that consent may be required for certain advertising-related Enhanced Services and that customers may withdraw consent or object through Shopify’s privacy controls. (Centro de Ayuda de Shopify)
You can learn more about Shopify’s handling of personal information through the Shopify Consumer Privacy Policy and Shopify’s privacy portal. Shopify Privacy Portal
United States Privacy Rights
Depending on where you live and whether the applicable thresholds and requirements are met, you may have privacy rights under U.S. state privacy laws.
These rights may include:
- Right to Know / Access: request information about personal information collected, used, or disclosed about you.
- Right to Delete: request deletion of personal information, subject to applicable legal exceptions.
- Right to Correct: request correction of inaccurate personal information.
- Right to Opt Out: where applicable, opt out of certain forms of sale, sharing, targeted advertising, or profiling.
- Right to Non-Discrimination: exercise applicable privacy rights without unlawful discrimination.
We do not sell personal information for monetary payment in the ordinary sense of that term. However, certain disclosures or processing involving advertising, Shopify Network Intelligence, or third-party technologies may be considered “sale,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws.
Where required, we provide applicable opt-out mechanisms, including a “Do Not Sell or Share My Personal Information” mechanism and support for recognized opt-out signals such as Global Privacy Control (GPC) where applicable.
To exercise applicable rights, contact:
support@novurify.com
We may need to verify your identity before completing certain requests, as permitted or required by applicable law.
UK & EEA Privacy Rights
If you are located in the UK or EEA, you may have the following rights under applicable data protection law:
- Access your personal information.
- Rectify inaccurate or incomplete personal information.
- Erase personal information in certain circumstances.
- Restrict processing in certain circumstances.
- Object to certain processing, including processing based on legitimate interests and certain direct marketing.
- Data portability where applicable.
- Withdraw consent where processing is based on consent.
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, contact:
support@novurify.com
You also have the right to lodge a complaint with the relevant data protection supervisory authority.
United Kingdom
You may contact the Information Commissioner’s Office (ICO).
Information Commissioner’s Office
Spain / European Union
You may contact the Agencia Española de Protección de Datos (AEPD) or another competent supervisory authority in your country of residence.
Agencia Española de Protección de Datos
International Data Transfers
Because Novurify operates internationally and relies on service providers located in different jurisdictions, personal information may be transferred to, stored in, or processed outside the country where you live.
Depending on the service and applicable law, information may be processed in countries including the United States, Canada, Spain, or other jurisdictions.
Where applicable law requires safeguards for international transfers, we rely on legally recognized mechanisms, which may include:
- an adequacy decision;
- Standard Contractual Clauses approved by the European Commission;
- the UK International Data Transfer Agreement or UK Addendum to the EU Standard Contractual Clauses;
- other legally recognized transfer mechanisms or safeguards.
The specific transfer mechanism may depend on the service provider and the applicable jurisdiction.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide our products and services;
- maintain business and transaction records;
- comply with legal, tax, accounting, and regulatory obligations;
- resolve disputes;
- enforce agreements; and
- prevent fraud and abuse.
Retention periods may vary depending on the type of information and the purpose for which it is processed.
When personal information is no longer required, we will take reasonable steps to delete it, anonymize it, or otherwise dispose of it securely, subject to applicable legal obligations.
Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include access controls, security procedures, encryption technologies, and security features provided by our service providers.
However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Novurify sells products intended for children, but our website and services are directed toward parents, guardians, and adult consumers, not children.
We do not knowingly request or intentionally collect personal information directly from children for account creation, purchases, or marketing.
If you believe that a child has provided personal information to us directly, please contact us at:
support@novurify.com
We will review the request and take appropriate action in accordance with applicable law.
We do not knowingly use children’s personal information for direct marketing.
Marketing Communications
Where permitted by applicable law, we may send marketing communications about Novurify products, offers, or updates.
Where consent is required, we will obtain consent before sending applicable electronic marketing communications.
You may unsubscribe from promotional emails at any time by:
- using the unsubscribe link contained in the email; or
- contacting us at support@novurify.com.
Unsubscribing from marketing communications does not prevent us from sending essential transactional communications, such as order confirmations, shipping updates, refund notifications, or other messages necessary to provide services you have requested.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this policy.
Where required by applicable law, we will provide additional notice or obtain consent for material changes.
Contact Us
If you have questions about this Privacy Policy, wish to exercise a privacy right, or have a concern about how your personal information is handled, please contact:
Novurify Operations
Madrid, Spain
Email: support@novurify.com